The
Premier League have released a new logo and visual
identity
that will come into effect from next season onwards.
The
decision comes after a meeting with all the clubs of the
Premier
League in July 2015 where it was put forward that the
lion
be removed from the logo to give the league the advantage
to
move away from the title sponsorship model.
“From next season we
will move away from title sponsorship
and
the competition will be known simply as the Premier
League,
a decision which provided the opportunity to consider
how
we wanted to present ourselves as an organisation and
competition,"
Premier League Managing Director, Richard
Masters,
said.
"We
are very pleased with the outcome: a visual identity which
is
relevant, modern and flexible that will help us celebrate
everyone
that makes the Premier League.
"We
look forward to sharing more details of our new
positioning
in the coming months," he added.
For
the design of the new logo, the Premier League consulted
two
agencies in Design Studio and Robin Brand Consultants
who
have gone on to give a more youthful appearing logo with
the
right elements to make it flexible for use in both broadcast
and
new media.
Paul
Stafford, founder and CEO of Design Studio, said there
was
still a lot more work to be done before the logos can
actually
be used from the starting for the coming season but
insisted
that the logo was designed with keeping in mind the
rich
legacy and heritage of the Premier League.
"Our
aim was to create an identity that acknowledges everyone
who
plays a part in one of the most exciting leagues in the
world,"
Stafford said. "And with a fresh, new take on the
iconic
Lion, we’ve created an identity that’s
purpose-built for
the
demands of the modern world. While staying true to the
Premier
League’s history and heritage.”
